Project: Trina Turk Seasonal Campaign Direction
Role: Art Director / Senior Graphic Designer
The Challenge: To translate the brand’s signature bold patterns and optimistic California aesthetic into cohesive digital and print narratives that drive seasonal sell-through.
The Solution: Developed comprehensive visual systems for seasonal launches. By balancing high-chroma photography with clean, structured typography, I ensured the brand's vibrant energy remained elevated and consistent across e-commerce, social media, and national lookbooks.
Brand Ecosystem
Seasonal Lookbooks: Curated the layout and flow of seasonal lookbooks, prioritizing visual hierarchy to highlight key collection themes.
E-Commerce Strategy: Directed the creation of digital assets that maintained brand premiumness while optimizing for mobile-first consumer behavior.
Print & Direct Mail: Oversaw the production of high-end print collateral, ensuring color accuracy and material quality reflected the brand's luxury positioning.
