Project: Badgley Mischka Digital & Social Art Direction
Role: Art Director
The Challenge: To translate the brand's iconic "Old Hollywood" glamour into a cohesive digital presence that resonates with a younger, digitally-native audience without losing the brand's timeless prestige.
The Solution: Curated an elevated visual narrative across web and social platforms. By balancing high-gloss editorial photography with a minimal, modern UI, I ensured that every touchpoint reflected the brand's luxury positioning and increased organic engagement across fashion-focused channels.
Production Leadership
My role extended beyond the screen to the set, where I oversaw the visual execution from concept to final export. This included:
Casting & Talent: Hand-selecting models to ensure the brand’s "Modern Glamour" persona was accurately represented.
On-Set Art Direction: Partnering with photographers to guide composition, lighting, and mood during the shoot.
Post-Production: Overseeing the high-end retouching process to maintain the skin-tone integrity and fabric detail essential for luxury fashion.
