Project: Decorative Brand & Spatial Installations
Exhibition: POWER FULL BECAUSE WE'RE DIFFERENT by Jeffrey Gibson
Institution: Mass MoCA (Massachusetts Museum of Contemporary Art)
Role: Art Director & Spatial Systems Designer
Deliverables: Visual Identity, Architectural Films, & Large-Scale Exhibition Design
The Challenge
Decorative needed a cohesive visual infrastructure that bridged the technical precision of commercial architectural films with the expressive, high-impact spatial demands of Jeffrey Gibson’s massive contemporary art installation at Mass MoCA.
The Solution
We engineered an adaptable graphic ecosystem capable of translating structural film applications into immersive gallery narratives. By pairing minimalist brand systems with bold, environmental typographic alignments, the design seamlessly supported the vibrant textures and scale of the POWER FULL BECAUSE WE'RE DIFFERENT exhibition. This strategic rollout successfully unified technical industrial design with elite-tier museum exhibition spaces.