Project: Brash Coffee Packaging Line Extension
Role: Art Director & Designer
Deliverables: Packaging Extensions and Production Design

The Challenge
Brash Coffee needed to expand its existing packaging system for new coffee releases while maintaining the consistency and premium character of its established identity.

The Solution
Brash Coffee’s striking, minimalist packaging architecture puts each product’s origin story at the forefront. By highlighting the specific farmer, farm name, elevation, and regional origin directly on the label face, the design frames each small batch as a premium, traceable product. Working within this established system, I developed new flavor variations that created clear differentiation while keeping the growing product line cohesive.