Project: XOXO Brand Campaign
Talent: Josie Canseco
Role: Art Director & Designer
Deliverables: Integrated Brand Campaign, Print, & Digital

The Challenge
XOXO needed to launch a high-impact fashion campaign that capitalized on the global cultural momentum of the Barbie movie release, requiring a vibrant, zeitgeist-driven aesthetic to maximize audience engagement.

The Solution
We crafted a high-fashion visual ecosystem anchored by striking editorial photography featuring supermodel Josie Canseco, utilizing a hyper-saturated, pop-pink color palette. This timely design direction successfully bridged classic luxury fashion layouts with modern pop-culture energy across all print channels and digital mediums.